SEO – Search Engine Optimization is the ongoing process to help a website be found in Google, Bing or Yahoo. The ability for a website to be found on the first page of search results for the most relevant keywords of the business or organization is critical to the success of a website.
The site must be coded correctly and have quality content that is useful for anyone searching for information. There are may signals that Google uses to determine the rank of a web page in it’s search results. There are also penalties that can cause Google to de-list a website. The search engine algorithms constantly change and therefore the website designer must continually make changes to the site to keep a good search result ranking.
The two main areas of SEO are:
- On site SEO – All the programming and content on the website itself.
- Off site SEO – Listings and links of the website domain name on other websites.
In the early days of search a web designer could trick the search engines into ranking a site higher in search results by doing tactics such as repeating keywords using white text on a white background. Now it is better to just do the right thing and present your content in the most human readable format. Time is better spent understanding the most profitable service or product of the business and delivering it in the most compelling fashion to help customers make a good buying decision.
FREE SEO TIP:
Back link velocity is a key signal that helps a website rise in domain authority. This is an ongoing and steady addition of backlinks on other prominent and related websites linking back to the website.