ORM – Online Reputation Management is the process of monitoring, responding to and requesting reviews of your business or organization online. Reviews of your business or organization can be made by people on many different review websites such as Yelp, Google, Yahoo, Foursquare and many others.
Reviews can help or hurt your business in a very exponential way. One review may be seen by thousands of potential customers. Statistics show that reviews greatly effect the buying decision of purchasers doing research before buying or selecting your service.
There are tools that help monitor any reviews made across various different websites, regarding your business or organization. These tools also help facilitate asking your happy customers to post good reviews about you. They can also promote those good reviews out to your social media channels.
The two ways to manage reputation monitoring are:
- Train someone on your staff to monitor your reviews.
- Pay a monthly fee to have an expert monitor and respond to your reviews.