This is a summary of the work involved to setup and run an effective online advertising campaign to produce a positive ROI (Return on investment) of the total money spent.

• Determine True Goals of the Business
  • Listen to the client.
  • What are the main products or services offered and which has the best profit margin.
• Learn the Current Business Situation
  • Increasing or losing business.
  • Market share and geo area.
  • Scale-ability.
• Run Online Presence Audit
  • Is the Google Business Profile setup?
  • Where are search results ranking?
  • Reputation – Are reviews monitored?
• Suggest Marketing Plan
  • Branding and Search percentages to run depending on industry type and goals.
• Proposal with Budgets and Estimated Results
  • Run Performance, Keyword and Reach planners.
• Setup Account
  • Campaigns: Search & Performance Max
  • Google Analytics linked
  • Conversions Installed
  • Billing & Payments to Google
  • Customize Reports
• Report Results
  • Explain the metrics of the reporting.
• Make Adjustments
  • Monitor keywords – new and negated.
  • Review recommendations.
  • Adjust bid strategies and budgets.